Sommelier Journal

January 31, 2010

In Service: Sommelier Selling Skills

by Catherine Fallis MS, ACWP

The savvy sommelier requires selling skills to augment floor presence and wine knowledge.

Spending money in a restaurant, unlike a makeup counter or a car showroom, is not an optional decision once the diner sits down. But you can influence just how much spending will occur by how you greet, read, and interact with your guests.

http://www.sommelierjournal.com/articles/article.aspx?year=2010&month=01&articlenum=18

Check out me and comedian Rodney Perry, who ”likes the Ripple” on Basil Magazine’s new radio show:

http://http://www.blogtalkradio.com/basil_magazine/2010/02/08/lets-talk

Happy Valentine’s Day!

Check out my February Drink’s Column at Basil Magazine

http://http://basilmagazine.com/cms2/view.htm/2/58/915/1579/Drink+grape+goddess